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Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate if you use this article in your e-zine.

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades?at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the 1960s. For my own books, whether they were s elf-published, done with a small commercial house, or by a New York conglomerate, I've found that se lling direct is more secure, more financially rewar ding, and far less hassle than sweating out the returns game with the b ookstore channel. All along, I've sold through speeches (I love getting pai d to do my own marketing), over the Web (the f irst of my four websites went live in 1996), to clients at my office, wh o stare at a rack of my work throughout their entire appointment, and thr ough

Sell Your Book At Book Fairs, Festivals & Trade Shows

Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else?s table and volunteer to be back for their book. In fact, rent a corner at various different tables in the same fair or show and triple your exposure.

Sell Your Book with Pennies

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun.

Seven Really Truly Unique Ways to Sell More Books

These marketing tips aren?t for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you.

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd.

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too."

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise personal note to them, they will buy your book on the spot!

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need? What will they be willing to pay for your information?

Top 10 Tips for Book Titles that Sell Well

A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. A shorter title is better than a longer one. Your reader will spend only four seconds on the cover. While some long titles have succeeded, usually the shorter, the better.

Ten Ways to Make Your Book Outsell Another

Wouldn't you rather write a book that sells well than be stuck with unsold inventory? When you plan ahead with the 10 tips below, you will sell thousands rather than hundreds of your unique and important information or inspirational products.

Why Should I Buy your Book?

How would you like to have countless people clamoring for your books and willing to visit your Web site to buy them?

How a Book is Born: One Authors Story

Not all books come out whole, all at once. In fact, most books ease out little by little. They have strange and wondrous beginnings. Some come from speeches, some come from articles or short stories. Your book may evolve from a teleclass or coaching experience with a client.

Top 10 Ways to Know your Book Concept will Sell--Before you Invest Time and Money

Make your book stand out from the crowd! Test your book's significance, find your market before you write, and treat your book as part of your business.

More Articles from Book Marketing Information:
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Publishers Weekly

Marketing a Book on Any Budget, Part I: On the Cheap
Publishers Weekly
This is the first installment of a three-part series on how indie authors can market their books whatever their budget. Here we offer tips for those working with a small budget of about $200. Book marketing can be a challenging—and very expensive ...

Book Marketing Announcements: The Authors Show Lineup For The Week Of June 19, 2017
PR Urgent (press release)
Book Marketing serves as a resource for authors and allows members to engage in promotion and publicity for marketing purposes. The site offers no-charge marketing training, book publicity opportunities and a buyers club for book marketing services.

and more »

New York Times

Toasting the Ad Industry and a Book Predicting Its Doom
New York Times
The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to “The Lego Movie” and New York's Citi Bike bicycle-share program as promising examples. For the past two years, in fact, the Tribeca Film Festival has ...

Daily Mirror

Lewie Diasz's 'Marketing & Business STRATEGY' book launched
Daily Mirror
'Marketing & Business STRATEGY' Sri Lanka's first Management book to be published in UK & USA was launched this week at an event held at the Sri Lanka foundation institute. Renowned Marketer Lewie Diasz who is the author of this book stated that this ...

Small Business Trends

Marketing for CEOs Focuses on Leadership that Embraces the Future
Small Business Trends
Marketing for CEOs: Death or Glory in the Digital Age is a book directed toward marketing leadership. The message is simple: Adopt life in the new digital age or flop. There isn't another option. This book, written by the former COO of Google in Europe ...

Domain Name Journal

New Book Reveals .CLUB Superhero Jeff Sass Owes His Marketing Powers to The Toxic Avenger!
Domain Name Journal
One of my favorites stories in the book underlined the value of being persistent and taking the initiative. Jeff recounts how he found two scruffy young guys from Maryland sleeping on the stoop at Troma when he came in to work one day. They had been ...

The News on Sunday

Why promote a book?
The News on Sunday
Back in 2004, Bhagat hired a Public Relations firm to promote his first book, Five Point Someone, independently of his publisher, Rupa. Bhagat was an investment banker and had the personal wealth to do so. In his many sermons about marketing since then ...

and more »

Marketing vs Publicity
The Bookseller (blog)
There are times - like with the awards that the Book Marketing Society, the Publishers Publicity Circle and the Nibbies give - when we work hard to separate them out, and others, like The Bookseller's Marketing & Publicity Conference, when they've ...


How to Self-Publish a Book
I'm also going to assume that you want to publish your book at the professional level. If you want to just put your book on Amazon and not worry about professional copyediting or a large-scale marketing campaign, that's cool. Plenty of people do that ...

and more »

FinanceFeeds (blog)

IronFX still conducting aggressive marketing with massive b-book bonuses, even though it owes $176 million in client ...
FinanceFeeds (blog)
IronFX is aggressively targeting IBs and traders across the world with non-withdrawable 100% bonuses, and time-specific, forceful marketing campaigns, alluding to the B-book model that created their notoriety. Why is this allowed when the firm owes ...

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